This is about the apple craze report which claims that about 34% of 5600 US high school students own an iphone. This means that one third of us students have iphone. This report has been presented by Piper Jaffray analyst Gene Munster. This has been the twenty third survey from the company. In addition this percentage is to increase in by 40% in the coming six months.
It has been fascinating for the teenagers mainly due to such low cost options allowed by the Apple. First, it has offered reduced price for iphone 3gs, and other iphones like iPhone 4S , including AT &T. So, lets say that the price reduction caused due to new iphones releases have made way for the school teenagers to enjoy these phones.
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According to the survey, 34 % was reported now with 23% in fall and 17% in last spring. It has doubled from last survey report. While it is expected to increase in coming six months more. the price for iphone 3gs is $49.
“The percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.”
“The 40% purchase intent rate for the next six months is the same among current iPhone owners and those who do not yet own an iPhone.”
Not only the iphones are popular among these students, but in the field of tablet as well. 34 % of these students had tablet. In these 70% had owned ipad. Even 53% of these iPad student owners had an iPhone. This is to increase by 19% of students who are likely to own tablet :80% vow for ipad in 6 months.
The report said,
“In our Spring 2012 survey, 34% of students owned a tablet computer (same percentage as iPhones), up from 29% in Fall 2011 and 22% last Spring. Of those tablet owners, 70% owned iPads, 19% owned Android tablets, and 11% owned Kindle Fires. 53% of iPad owners also owned an iPhone, demonstrating the halo effect of entry devices like the iPhone.”