Well this is news about how apple has made its rest companies to copy itself. this is the issue about apple’s retail store concept. Apple’s has such classic unique design that microsoft was the first to copy this concept. and now its the turn of the verizon. It was recently spotted that its new store design is same as the apple’s retail design. It is said to come up with the evolution 2.0 concept. Its renovated outlook is surely inspired from the giant apple’s.
It was an attempt from the microsoft earlier with the interiors and location matching the concept of apple. Be it on the side of harvest tables. or the tables with devices. It even includes the answer desk. Genius bar is generally avoided. it has enhanced clean industrial aesthetic.
This is the common store feature of apple,
“a Genius Bar, where customers can receive technical advice or set up service and repair for their products. The Genius Bar provides software support for Mac OS X and hardware service on products that are not classified vintage or obsolete. However, in most cases the Geniuses will at least attempt to assist customers with older hardware.[29] Originally, visitors to the Genius Bar were offered free Evian water. Apple dropped this amenity in February 2002.
To address increasing numbers of iPod customers at the Genius Bar, some new stores also feature an iPod Bar. First seen at the Ginza store in Tokyo, then at the New York locations, the iPod Bar has become a common feature at newly built stores.[30]
Most new stores feature a station called The Studio, a Genius Bar-like setting where customers can meet with a “Creative” and receive help with projects ranging from organizing a photo album to music composition to film editing. Some of the older stores are being considered to carry a Studio in a future remodel, in some cases replacing the older theaters.”
So, when all the companies are trying to look like apple, do you think it will build a healthy competition ?
